(left to right: AX, AX, LoveLove) Shades of white are hot this summer, whether you’re going to a formal event or simply spending a day at the beach. Pair it with some neutral accessories for a sleek, classic look or be bold with a splash of color! -Rachel (left to right: LOVE, ZARA)
I’m Demoni, the other part of the R&D team. Rachel and I will be posting some of the hottest luxes here, as well as commenting on our favorite stuff. I’m into laying in the sun, running, and shopping. I love to watch Sex and the City and Gossip Girl, and read, mostly Russian or English literature. There’s nothing better than the romance of Jane Eyre. I’m studying...
hello, fabulous luxers!
My name is Rachel, and I suppose you could say I’m part of ObviLux’s R&D team. While my teammate, Demoni, and I have style tastes that overlap sometimes, what we actually put on our bodies is often a bit different, so we thought it’d be fun to introduce ourselves to the ObviLux community. Just a slight nod to my interests: I’m an outdoorsy girl, played sports until I...
SSE Labs & Choosing a Mentor
A few weeks ago we were selected for the SSE Labs summer program. The program offers office space at the new AOL building on Page Mill in Palo Alto, access to mentors, classes, and opportunities to pitch infront of angels and VCs. But the best part of all is that SSE Labs does not take any equity from any team. In fact they do not expect any return. After receiving the offer we were asked what...
Idea to Product: Closed Alpha Launch
After many late nights and infinite iced coffees we finally launched the very first version of ObviLux. We learned a great deal about how many features can and should be fit into an initial version, especially while meeting a quick deadline. All of our hard work was worth it the first instance we saw someone actually using our product. Before it was only an idea and today it’s real. Thank...
This morning TechCrunch did a Q&A with author Peter Sims of Little Bets. More or less another take on risk management.The interview focuses on tech companies. He discusses examples of little bets that pay off big, such as the story of Twitter. It makes sense that in a large or even midsize company lots of little bets are being made all the time. However in smaller start-ups I believe little...
Amazon steps into the ring of daily deals with its designer retail arm, MyHabit. With so many companies offering the same service it’s not surprising they have followed in the footsteps of eBay, Google, and Facebook. Amazon does have a couple advantages on the rest though. Everyone and their mother’s credit card information One click checkouts…great They’ve been a...
We tested out the LaunchRock service to collect users for our pre-alpha testing. Very simple, clean design that have us a good presence while we finish building out the site. The only downside is we won’t be using it for long…we work too fast. Give it a try here http://launchrock.com/ Here’s our page http://obvilux.com OBVLX